Jan

6

This is our first blog carnival and there is no better way to start than with a bang at the Carnival of the Mobilist, which is now hosted by Mobile Point View.

For some time now, Nokia has been touting their new content service called Ovi. This word comes from Finnish language and means ”door” in English. As we all know, doors close doorways and therefore do not connect people.

door

Unimaginative word games aside, Nokia still ventures outside their traditional slogan. By providing us with a portal of mobile content, Nokia doesn’t help us to connect with people but with content. How they do it is that they garner copyrighted content and package it into mobile form. Boring.

This is an ancient business logic from old-school movie and television distribution business. Just take a brief look at any TOP10 box-office list and guess if entertainment business is lucrative or not. Yes, you guessed it right, it is an expensive game of marketing.

Now take a look at any hot mobile application, they all include some form of social aspect. People are connected with other people and they are having fun. In best case they are having fun without any bought content, they just rely on conversation. Yes, conversation!

I don’t understand why Nokia is abandoning their well-served mantra of ”connecting people” and welcoming stagnated forms of business like ”providing content”.

Aug

19

International competition among biggest mobile phone brands gets tougher and tougher. Nokia’s near dominance of the market presents steep hurdles for other mobile phone brands. Cooperation is the solution for this problem.

Today almost every mobile brand is introducing phones that have some sort of cooperative aspect in them, we recently wrote about Samsung, it has become impossible for mobile phone companies to survive on their own.

Alliances divide mobile phone manufacturers into groups, which won’t mix. Therefore every company are trying to grap the best partners and try to tie them into exclusive partnership. Popular internet services are the latest battleground, now that mobile phones are reaching true internet capabilities. Google, Yahoo!, Youtube, Flickr, Facebook and others are now pawns in open strategic cooperation war.

Aug

1

Sourcing came first, then it was manufacturing and now it is time for research and design. Nokia is opening its’ first design studio in India.

For the longest time, strategic business development mantra has been that China does manufacturing and India does designing. For the most part it has been true just in case of China, which is a huge manufacturing country. India on the other hand hasn’t really gripped its’ supposed role on world market arena, but is now picking up.

Business tends to shift in cycles. It used to be profitable for companies to move manufacturing to cheap labour cost countries. This wave has passed and now it is a norm on any business field on which physical product is part of the complete service. Now we will see increased investment on R&D diversification around the globe.

All these moves are for the good of brand, because if foreign investments earn money, that money can be used to further develop business and win competition. I bet we will see more dropouts in mobile phones market. Those companies that are not good spreading their functions around the world will fail.

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