Jan

6

This is our first blog carnival and there is no better way to start than with a bang at the Carnival of the Mobilist, which is now hosted by Mobile Point View.

For some time now, Nokia has been touting their new content service called Ovi. This word comes from Finnish language and means ”door” in English. As we all know, doors close doorways and therefore do not connect people.

door

Unimaginative word games aside, Nokia still ventures outside their traditional slogan. By providing us with a portal of mobile content, Nokia doesn’t help us to connect with people but with content. How they do it is that they garner copyrighted content and package it into mobile form. Boring.

This is an ancient business logic from old-school movie and television distribution business. Just take a brief look at any TOP10 box-office list and guess if entertainment business is lucrative or not. Yes, you guessed it right, it is an expensive game of marketing.

Now take a look at any hot mobile application, they all include some form of social aspect. People are connected with other people and they are having fun. In best case they are having fun without any bought content, they just rely on conversation. Yes, conversation!

I don’t understand why Nokia is abandoning their well-served mantra of ”connecting people” and welcoming stagnated forms of business like ”providing content”.


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