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Nokia R&D in India

August 1, 2007 |

Sourcing came first, then it was manufacturing and now it is time for research and design. Nokia is opening its’ first design studio in India.

For the longest time, strategic business development mantra has been that China does manufacturing and India does designing. For the most part it has been true just in case of China, which is a huge manufacturing country. India on the other hand hasn’t really gripped its’ supposed role on world market arena, but is now picking up.

Business tends to shift in cycles. It used to be profitable for companies to move manufacturing to cheap labour cost countries. This wave has passed and now it is a norm on any business field on which physical product is part of the complete service. Now we will see increased investment on R&D diversification around the globe.

All these moves are for the good of brand, because if foreign investments earn money, that money can be used to further develop business and win competition. I bet we will see more dropouts in mobile phones market. Those companies that are not good spreading their functions around the world will fail.


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