Jul

31

Armani dresses up Samsung

July 31, 2007 |


I wonder why big mobile phone brands would like to cooperate with design brands? All of the benefit seems to go for the design company in guestion. LG did it with Prada and everybody were touting the beautiful design and good product specifications. It was an expensive phone so ofcourse it had nice specs, but what set it apart in design was more or less all black colouring, which could have been done by LG alone. Prada smoooooothly collected all acclaim.

Usually brands work so that they invest money into developing their own brand and not pouring money into others’ brands. Therefore if one needs to introduce new concept it is usually done under different name like Nokia did with Vertu and Toyota did with Lexus. Now another Asian mobile phone manufacturer is at it. Samsung wants to team up with Armani to create an exclusive (this is the magic word and magic is done by adding e.g. all black colouring, special leather case, copyrighted ringtone by Sting and beuatiful hard paper box with Armani on the top) mobile phone for high-end market. Well, good luck, hope it sells, at least we all know how the phone will look like when it is out for sale.


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